SaaS Metrics 

SaaS Metrics are key performance indicators (KPIs) specifically used to measure the financial health, growth, and operational performance of SaaS (Software as a Service) businesses. They provide insights into recurring revenue streams, customer acquisition efficiency, retention rates, and profitability. Important SaaS metrics include: 

• Monthly Recurring Revenue (MRR) 

• Annual Recurring Revenue (ARR) 

• Customer Acquisition Cost (CAC) 

• Customer Lifetime Value (CLV or LTV) 

• Churn Rate 

• Gross Margin 

• Net Dollar Retention (NDR) 

• Average Revenue Per User (ARPU) 

These metrics help founders, investors, and finance teams make data-driven decisions about pricing, marketing spend, product development, and expansion.