Cross-Selling

Cross-selling is a sales strategy where a business encourages existing customers to purchase additional, complementary, or related products and services. It leverages existing relationships to increase customer lifetime value and revenue per transaction.

Example Tactics:

• Bundle pricing.

• Product recommendations at checkout.

• Upselling during customer support or onboarding.

Importance:

• Maximizes marketing ROI by selling to existing customers.

• Increases average order value (AOV) and profitability.

• Strengthens customer loyalty through value expansion.

Example:

A Dubai-based accounting software company might cross-sell payroll, tax filing, or invoicing services to customers using its core bookkeeping platform.