Return on Revenue (RoR) 

Return on Revenue (RoR), also known as Net Profit Margin, assesses how much profit a company generates for every unit of revenue earned. It reveals operational efficiency and the company’s ability to manage costs in relation to its sales. 

Formula: 

RoR (%) = (Net Profit / Revenue) × 100    

Higher RoR percentages suggest better profitability and cost control. This metric is particularly valuable for comparing companies within the same industry, where similar revenue structures exist.