Repeat Customer Rate 

Repeat Customer Rate measures the percentage of customers who make multiple purchases from a business within a given timeframe. It’s a vital customer retention metric for subscription businesses, eCommerce platforms, and service providers. 

Formula: 

Repeat Customer Rate (%) = (Number of Returning Customers / Total Customers) × 100   

A higher repeat customer rate signifies strong customer loyalty, product satisfaction, and effective post-sale engagement strategies. Businesses often track this alongside metrics like Customer Lifetime Value (CLV) and Churn Rate.