What is a Chief Operating Officer (COO)?

The Chief Operating Officer (COO) is the executive responsible for overseeing a company’s day-to-day operational activities. Reporting directly to the CEO, the COO ensures that business processes, resources, and teams function efficiently to achieve organizational goals.

Primary Duties

  • Managing operational budgets and workflows

  • Overseeing supply chain, production, and service delivery

  • Driving operational performance improvements

  • Implementing company-wide initiatives and growth strategies

Example

In a retail chain, the COO manages store operations, logistics, staffing, and customer service functions.

Benefits

  • Enhances operational efficiency

  • Provides leadership continuity in the CEO’s absence

  • Translates strategic plans into operational action