Competitive Analysis

Competitive analysis is the process of evaluating the strengths, weaknesses, strategies, and market positions of current and potential business rivals. It helps companies benchmark their offerings, identify market gaps, and make informed strategic decisions.

Key Elements:

• Market Share Comparison

• Pricing and Positioning

• Product/Service Features

• Marketing Channels and Messaging

• Customer Reviews and Sentiment

• Financial Performance

Benefits:

• Clarifies a company’s value proposition.

• Guides product development and marketing strategies.

• Anticipates competitive threats.