Gross Merchandise Value (GMV)

Gross Merchandise Value (GMV) is the total value of merchandise or services sold via a marketplace or e-commerce platform within a specified period, before deducting commissions, fees, taxes, or returns.

GMV is a top-line metric frequently reported by:

• E-commerce marketplaces

• Ride-hailing and delivery platforms

• Event ticketing or booking apps

While it does not reflect net revenue, GMV is a useful measure of platform scale, transactional velocity, and market traction — particularly for startups reporting traction to investors before achieving profitability.