Go-to-Market (GTM)

A Go-to-Market (GTM) strategy is a structured, actionable plan that outlines how a business will launch a product or service to market, acquire customers, and gain a competitive advantage. A GTM strategy defines:

• Target audience and buyer personas

• Value proposition positioning

• Sales channels and distribution strategy

• Pricing models

• Marketing and demand generation tactics

• Customer success and retention initiatives

For founders and marketing leaders, a well-executed GTM strategy ensures product-market fit, revenue acceleration, and efficient customer acquisition, particularly in hyper-competitive sectors like SaaS, fintech, or D2C in emerging MENA markets.